Pretty Vulgar is an upscale makeup line developed and released by Blinc Cosmetics, conceptualized by Brandberry. I developed THE brand identity, including a logo, social media campaign, and hardline/packaging style guide. I also developed their product and package designs, and created a sales presentation which led to Pretty Vulgar being sold into Sephora.
The campaign began as a makeup brand, however as we defined who the Pretty Vulgar girl is, it became clear it could also be lifestyle brand. The Cards Against Humanity style "Bitches Be Like..." game, which I designed from cards to box, embodies the witty, bold voice of the Pretty Vulgar girl while keeping aesthetically with the makeup product and packaging design.
Instead of tossing the container when finished, the user is meant to keep and display or repurpose the empty container.
